If we have to buy an object, a specific object and we find it on sale in two different stores, what will our choice be? In the very chic shop the price tag marks 3,000 £ but during the sales the price is cut off at 50%. In the manufacturer's shop the price tag shows 1,000 £ and during the sale the discount is of 15%. It's clear that in the manufacturer's shop the price is cheap even without any discount. These figures are not taken randomly, but actually reflect the offer of one of our items sold directly by us but also by another retailer. The feeling that the customer can have is the one that will lead him to think "if the full price is 3,000 £, that product, will certainly have its good reasons to be worth so much. It will certainly have a higher value ... " Well: the only other things that can boast that 3,000 £ item are the changes of hands. Each step of the supply chain involves a very considerable levitation of the price.
A handmade gift for Christmas Winter is approaching, the days are getting shorter and the desire for hot tea in front of the fireplace is growing stronger by the day. It's only November but we're already thinking about stocking up on decorations to bring a little Christmas atmosphere into our homes.