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A new collection is always a bet.
Will our customers appreciate it? Will we be able to present it at best? Will we be able to highlight the details that make it unique?
…Then that moment arrives… everything is ready, decisions are taken, and is time to show you our new collection, a unique collection: “Sensazioni”.
Inlaid furniture with floral patterns, solid structure in wood and timeless shapes.
Close your eyes and imagine an elegant room. Wainscoting wall in white colour up to mid height, and then wall paper with gold patterns. A bright room, very elegant. Going through the hallway there is a low sofa, soft and comfortable and very close to it there is a side cabinet with 2 drawers, this shaped table hosts the telephone. Inside the drawers a telephone book with all numbers written by hand, a note book and a pen. Is a clear invitation to sit down and call a friend.
Other scene: redeveloped area of the city according to urban design mostly populated by architects’ offices, young interior designers and new start-up of modern craftsmanship. Large hallways lead you to many offices all with same structure but different style. Some have an industrial-design, some others matching more styles together… A new architect wants to be surrounded by both modern and classic style in order to get inspired working on all her projects: minimal bookshelf in iron, cozy corner with many pillows to rest your mind and a 5 drawers desk in classic style. The desk has a very original shape, timeless finish and structure in solid warm wood. This is the right place to take a deep breath and put ideas together, before turning them into reality.
And now memories, the sweetest part… Grandma’s house, Sunday lunch, perfume of tasty food that warm up stomach as well as heart. Set the long dining table is a task of the nephews. Grandma opens the drawer of the inlaid display cabinet,and gently pick up the white tablecloth and lace napkins.
Now is the tableware turn. Grandma carefully opens the cupboard and pick up the dishes, water glasses, wine glasses…
Only the grownups nephews can touch the glasses and set the dishes, the smaller nephews can only set table cloth and napkins. No one but grandma can open the wonderful display cupboard.
Now the dining room is ready, the display cabinet is empty and all the family is finally together.
Present a new collection means give life to new rooms that will turn into real life stories.
Are you ready for your new story?